Maintaining data, more specifically static data, often contributes substantially to more than one cost center of a firm, of which at least one is in the IT division.
Clearly, data management is required to point out owners and responsible entities for data along with new or modified business processes to ensure governance around data matters. Otherwise, the strategic objective of running systems that use the data is met only in part.
We can not only point out and set the stage, but actually resolve functional and IT aspects of issues around data.
Given that the data is used widely across business areas and various applications there is little justification for lack of incentive to overcome these critical shortcomings. Reasons for this are diverse, some given below.